The imagery of him arriving home from work and his son and wife welcoming him home is something that resonates with most people, so is a great openingåÊsequence to introduce him. This will instantly resonant with the majority of Vitality’s target audience and the country. The Customer – The video opens with the customer introducing himself as a hard worker and family man. Vitality have done a great job with this customer success story, so lets break it down – Vitality – How life insurance can save a life
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